Small Business and Personal Accounting Software has never been easy to understand, prescribe nor troubleshoot. Each software solution was designed for subsets of users only and it was hard for anyone to grow easily from novice to professional in the past paradigm controlled by Intuit.

Wouldn't it be nice if a more universal software solution existed that was built in an entirely different eco-system and fit all the basic and advanced user groups in a simpler yet more unique and holistic way?